If you already own a business, add Estate Planning to complement your services or start as a fresh business, for higher earnings potential.
You enjoy the freedom and flexibility to extend your entrepreneurial skills.
Be trained in the Estate Planning field and get access to our in-house legal services and other advisors.
Advance to Senior Franchisee as part of your career development and expand your network of franchisees for more benefits.
We provide marketing and advertising support, and are on hand to assist with any of your business issues.
Enjoy trips and cash incentives to enhance your rewards, all awarded to you as part of your outstanding performance recognition.
You have a largely untapped market with a lot of potential as not many people are aware of the importance of utilising Wills and Trusts in Estate Planning.
With over 18 years of experience in the financial industry, Esther Lee has built a remarkable career grounded in trust, leadership, and a deep commitment to helping individuals secure their financial future.
Starting her journey in financial services, Esther quickly distinguished herself through her strong advisory skills and dedication to client success. Over the years, she rose to become a Group Agency Manager (GAM) at Phillip Mutual Berhad, where she has successfully led and mentored a team of more than 200 professionals. Her leadership has not only driven consistent performance but also nurtured a new generation of financial advisors.
Beyond her achievements in investment and wealth management, Esther expanded her expertise into estate planning—recognizing the importance of protecting not just wealth, but legacy. She has since become a strong advocate for comprehensive financial planning, integrating investment, insurance, and estate solutions to help families plan with confidence.
In addition to her role in the financial industry, Esther is also the Director of LWA Academy, a certified HRDF training provider. Through this platform, she is passionate about education and empowerment, delivering training programs that develop skills, mindset, and professionalism within the industry
